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Email Security

The Real Reason Your Business Emails End Up in Spam (And How to Fix It)

Read Time 4 mins | Written by: Noman Azam

Getting Ignored? Your Emails Might Be Getting Junked

You hit send. You wait. No replies.

Then you hear it: “I never got your email.”

Spoiler: they did. It went straight to spam.
And if your emails land in the junk folder, you're losing trust, time, and possibly money.

Let’s talk about why it happens—and how to fix it.

1. You Haven’t Set Up SPF, DKIM, and DMARC

Email providers want to know: is this really you?
If you haven't set up basic authentication (SPF, DKIM, and DMARC), many inboxes will flag your emails as untrusted.

 Quick Fix:

  • Set up SPF to list approved senders.

  • Enable DKIM to sign your emails.

  • Configure DMARC to tell inboxes how to handle failures.

(If you need a guide, check out our SPF, DKIM, and DMARC blog post.)

2. Your Content Looks Spammy

Spam filters look at subject lines, links, and formatting.

Things that raise red flags:

  • All caps or too many exclamation marks

  • “Free,” “Urgent,” “Click now,” etc.

  • Using only images (no text)

  • Broken or misleading links

Quick Fix:

  • Keep subject lines clear and professional.

  • Avoid spam-trigger words.

  • Test your content with tools like Mail Tester or GlockApps.

3. Your Sending Reputation Sucks

Yes, your domain has a reputation—and inboxes check it.

If you’ve:

  • Sent lots of emails that bounce,

  • Been flagged as spam before,

  • Used shady cold-email platforms,

…you’ll get penalized.

Quick Fix:

  • Clean your mailing lists regularly.

  • Use verified opt-ins (double opt-in is even better).

  • Warm up your domain if it’s new.

4. You’re Sending From a Generic Email Tool Without Proper Setup

If you’re using tools like Mailchimp, HubSpot, or SendGrid without properly authenticating your domain, your emails might go out with their domain instead of yours.

That’s a trust issue.

Quick Fix:

  • Authenticate your domain in your email platform settings.

  • Set up custom return-paths and bounce handling.

5. You’re Sending Too Many Emails Too Fast

Bulk blasts from a cold domain? Spam trap.

Inconsistent volumes? Another red flag.

Quick Fix:

  • Start slow. Gradually increase your email volume (this is called warming).

  • Use throttling features if your platform supports it.

Final Thoughts: Think Like an Inbox

Spam filters are like security guards. They’re looking for signs of trouble.

If you’re not:

  • Identifying yourself clearly (SPF/DKIM/DMARC),

  • Sending consistent, clean content,

  • Protecting your sender reputation…

…then your emails will probably get blocked or ignored.

But the good news? A few smart changes can dramatically improve your deliverability.

Want Help Getting Out of the Spam Folder?

Our team can audit your setup and help optimize everything from DNS records to email content and sending practices.

📩 Let’s fix your email problems.

Framework Will Help You Grow Your Business With Little Effort.

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Noman Azam